Fundraiser goal tracking with virtual pageviews

To make the fundraiser creation flow smoother, we have skipped the Thank You page, which makes it difficult to track as a goal in Google Analytics. However, you can easily track it by creating virtual pageviews that will send hits to Google Analytics when a fundraiser is created.

Create a tag to track virtual pageviews with the following setup:

• Tag Type: Google Analytics
• Track Type: Page View
• Check: Enable overriding this tag

More Settings:

Fields to Set:

• Field Name: Page — Value: virtual/fundraiser-created
• Field Name: Title — Value: Fundraiser Created

Navigate to Triggers and create a trigger for this tag with the following configuration:

• Trigger Type: Element Visibility
• Selection Method: ID
• Element ID: analytics-fundraiser-created
• When to fire this trigger: Once per event
• This trigger fires on: Page Path
• Contains: fundraisers

Reference to this trigger: Tag Virtual Pageview

Final steps:

Publish the changes and test the tag using GTM Preview and Google Analytics Realtime Overview.

Create the Goal in Google Analytics. You can also create a funnel to track conversions throughout the fundraiser creation flow.

Updated on: 12/07/2025