Articles on: Sites

Analytics and Tracking

We offer the option for you to integrate with Google Tag Manager, and through this, enable tracking through Google Analytics or Facebook.

You can set up Google Tag Manager for each site you have with BetterNow, except for BetterNow and third-party platform sites.

To set up Google Tag Manager, go to Your Dashboard → Sites → pick the site you want to set up tracking for.

Add your Google Tag Manager code under "Cookies and Tracking."

In addition, you can enable eCommerce events to the GTM data layer. A full list and details on the eCommerce events can be found here.

To verify your domain with Facebook, you can add a Facebook verification code for each site. This can't be done through Google Tag Manager.

To set this up, go to Your Dashboard → Sites → pick the site you want to set up tracking for under "Cookies and Tracking."

Updated on: 08/08/2025

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