> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://be.betternow.org/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Ecommerce events sent to the GTM dataLayer by BetterNow

This is the ecommerce events sent to the GTM dataLayer by BetterNow. This can be used to track donation completion rates and funnels.

### **Viewing a project page:**

dataLayer.push({
  "event": "EEcommerce",
  "ecommerceCategory": "ecommerce",
  "ecommerceAction": "productDetail",
  "ecommerce": {
    "detail": {
      "products": [{
        "name": "#{project.name}",
        "id": "#{project.id}",
        "brand": "#{project.charity.name}",
        "category": "project"
      }]
    }
  }
});

### **Viewing the list of fundraisers:**
 
dataLayer.push({
  "event": "EEcommerce",
  "ecommerceCategory": "ecommerce",
  "ecommerceAction": "productList",
  "ecommerce": {
    "currencyCode": "#{ site.currency_code}",
    "impressions": “#{impressions}”
  }
});

### **Viewing a specific fundraiser:**

dataLayer.push({
  "event": "EEcommerce",
  "ecommerceCategory": "ecommerce",
  "ecommerceAction": "productDetail",
  "ecommerce": {
    "detail": {
      "products": [{
        "name": "#{fundraiser.name}",
        "id": "#{fundraiser.id}",
        "brand": "#{fundraiser.charity.name}",
        "category": "fundraiser"
      }]
    }
  }
 });

### **After a donation has been successfully completed:**

dataLayer.push({
  "event": "EEcommerce",
  "ecommerceCategory": "ecommerce",
  "ecommerceAction": "purchase",
  "ecommerce": {
    "currencyCode": "#{donation.currency_code}",
    "purchase": {
      "actionField": {
        "id": "#{donation.id}",
        "affiliation": "#{site.hostname}",
        "revenue": "#{donation.amount}"
      },
      "products": [{
        "name": "#{donation.fundraiser.name}",
        "id": "#{donation.fundraiser.id}",
        "brand": "#{donation.fundraiser.charity.name}",
        "category": "#{donation.fundraiser.is_general? ? "project" : "fundraiser"}",
        "quantity": 1,
        "price": "#{donation.amount",
        "variant": "#{donation.donor_type}"
      }]
    }
  }
});