Birthday and Anniversary fundraisers
This is our 'enhanced' birthday and anniversary fundraiser option. They are made and designed to give a better experience for the fundraiser, hopefully resulting in repeat fundraisers and increased loyalty.
The two main differences from standard fundraisers are:
- No end date, but instead the concept of a celebration date.
- A much more relevant and targeted email flow.
The dates
Birthday and Anniversary Fundraisers don't have end dates like other fundraiser types. Instead, they have a celebration date. Birthday fundraisers are also asked for their birthdate.
The celebration date is an obligatory field on anniversary fundraisers. This fundraiser type is often used for weddings, christenings, examination parties, and anniversaries, and here we want to know when the date for the event is.
The birthdate field is obligatory on birthday fundraisers, and the celebration date is optional (as not every birthday comes with a party). If the celebration date field is filled, we use this as our 'end date'. If we only have the birthdate, we calculate the next birthday and use this as the 'end date'.
The fundraiser page
The fundraising page looks like standard fundraising pages, with the addition of a field showing either the celebration date or the next upcoming birthday.
The email flow
Birthday fundraisers still receive both welcome emails and an email when they reach 20%, 50%, and 100% of their goal. But the usual inactivity email flow is removed and instead they receive unique emails sent around the birthday/celebration date. For the central date which the email schedule is based on, we will use either the celebration date or the birthday if there is no separate celebration date.
The email flow is almost the same for both birthday and anniversary fundraisers; however, the text differs. In all emails for anniversary-type fundraisers, we refer to the celebration date as "the big day," while the birthday emails refer to "the birthday."
Overview of emails
ID | Trigger | Delay | |
|---|---|---|---|
BF#1.1 | Welcome, intro | Fundraiser created | Instant |
BF#1.2 | Self-donation encouragement (only if not given already) | Fundraiser created | 1 day |
BF#1.3 | About the cause (only premium subscription) | Fundraiser created | 2 days |
BF#2 | Tips and tricks | Two weeks until birthday | Instant |
BF#3 | Final tips and tricks | 3 days until birthday | Instant |
BF#4 | We hope you have a great day! | Birthday | Instant |
BF#5 | Your results – a big thank you | Two days after birthday | Instant |
BF#6 | A great start | 20% of goal reached | Instant |
BF#7 | Halfway! | 50% of goal reached | Instant |
BF#8 | Goal reached! | Goal reached | Instant |
BF#9 | A congratulation (only sent if celebration date differs from birthdate) | The 'real' birthday | Instant |
All of the emails are adjusted depending on progress. So email BF#5 will sound different, for example, depending on the actual results. A person who has reached 80% of their goal will get a different message than one who has reached 10%, and this again differs from the person who never got started. Birthday fundraisers have one additional email, BF#9, which is sent on the person's real birthday in cases where the celebration party is on a different date.
Updated on: 05/08/2025
Thank you!