Automated fundraiser emails / Stewardship journey
Every time a new fundraiser is created, the user automatically receives a welcome email with tips and tricks on how to get the most out of their fundraising experience.
In addition, a number of triggered emails will be sent out. This can be everything from how to optimise your fundraising page, to a congratulations email for reaching a goal, or a reminder that no donations have been coming in for a while. See the complete list below.
If you wish to know the details of the automation or see the texts, contact us for the full documentation: support@betternow.org
Customisation of the email journey
If you are on the Branded Plan, you can customise all these emails and change the content according to your own wishes.
You can furthermore request pricing on completely custom email automation, for e.g., specific campaigns.
Overview of emails
ID | Trigger | Delay | |
|---|---|---|---|
E#0.1 | Set password | Fundraiser created through API/Zapier | Instant |
E#1 | Welcome | Fundraiser created | Instant |
E#1.1 | Set password | Fundraiser created after fundraiser invitation | Instant |
E#2 | Fundraiser invitation | Invitation sent | Instant |
E#3.1–3.3 | No donation at all | Fundraiser created | 5, 10, 20 days after |
E#4.1–4.3 | No donation for 10+ days | Donation received | 10, 20, 30 days after |
E#6 | Fundraiser coach | ML recommendation generated | Instant |
E#5 | 20% reached | 20% of goal reached | Instant |
E#12 | 50% reached | 50% of goal reached | Instant |
E#13 | 100% reached | Goal reached | Instant |
E#8 | 7 days to end date, less than 50% reached | 7 days to end date | Instant |
E#9 | 7 days to end date, more than 50% reached | 7 days to end date | Instant |
E#17 | Final sprint (only sports fundraisers) | The day before the end date | Instant |
E#10 | End date, no donation | End date | Instant |
E#11 | End date, some donations | End date | Instant |
In addition to the above is the notification about new donations, which the fundraiser can adjust the frequency of themselves.
Note that tribute funds, birthdays, and other celebratory fundraisers have different email flows.
Timeline of emails
We have emails moving along three timelines. One starts at creation and ends the latest 30 days after. One starts 7 days before the end date and ends at the end date. And the other last from the start date and ends at the end date, but moves not according to time, but progress.
E#4 and new donation notifications are sent in addition and don't follow these three timelines.
Updated on: 09/08/2025
Thank you!